Daun’s Deli is a Catford business offering ‘Vegan food with Scandinavian influences’ and today’s #ShopSE6 spotlight. The founder, Rickard Daun, uses homemade products and ingredients from local producers. Find him popping up at Catford Food Market on the last Sunday of the month and other local events.
How long have you lived in Catford?
A year and a half. I moved here from northeast London in 2017. It was a stroke of luck - my wife got a new job in Eltham, and we needed to live somewhere that we could easily commute from. When we saw the flat we immediately said yes, without knowing much about the area. We had a good feeling and we knew we could make a good living here.
What were your initial thoughts on the area?
We actually came down to the Catford Food Market and noticed that everything had sold out half way through the day and I thought ‘Wow, this is a good market!’ We contacted the team and secured a permanent pitch and they’ve been really supportive ever since.
Why did you start Daun’s Deli?
I’d had an idea to do something with food but I kept doubting myself. I think it’s quite Swedish to be reserved and afraid of failure, but in London it's a bit more about having sharp elbows! It’s also easier to start a business here and to find an audience. Even small things like being able to cook from home is a big help as the regulations in Sweden don’t allow this.
Things have fallen into place and I’ve realised that I can really make my business work. Since starting at the Catford Food Market, which our customers want to have every week, I’ve done pop ups at the Bottle Bar & Shop on Catford Broadway and various other markets.
What do you like about the area?
The overall spirit - there’s more of a community than where we used to live in northeast London. It felt like everyone lived their own lives and didn't really interact. People are more willing to talk to you here.
I like the diversity here, the Caribbean influences are visible. It’s also an area that feels like it's moving forward and not backwards. Everyone is willing to help each other out where they can.
If you could improve anything about Catford what would it be?
There aren’t many good places to go out and eat when we have friends visiting from Sweden or other places in London. We usually go to East Dulwich. It would be nice to have somewhere you can go for a good coffee, I usually drink mine at home, Costa isn’t for me. I’d also love a bakery for fresh bread.
There are too many pound shops offering the same thing. It would be more interesting to have things we actually need.
How do you feel about Catford town centre being regenerated?
I didn’t know much about it until I started engaging with Team Catford. I haven't lived here long enough to have a strong opinion, but the area is moving forwards not backwards.
What your thoughts on the way Team Catford is engaging?
The work they've done so far has been great. I think people have been waiting for something like this to happen.
This is the beginning of an exciting time for Catford Town Centre. The more people involved, the better the needs of the whole community will be reflected. Have your say via Commonplace, and share the project with people you know locally.